PsyQuenza
About Us
PsyQuenza is at the forefront of revolutionising business strategies through the application of behavioural science.
Our journey is defined by a passion for understanding human behaviour and its impact on organisational dynamics.
We take pride in our multidisciplinary team of experts and associates who are dedicated to driving positive change through insightful analysis and innovative interventions. By delving deep into individual, team, systems and contextual elements of behaviour in the work environment, we offer unique approaches to behavioural change.
We value client-centricity, collaboration, integrity and impact.
Client Focus
The specific requirements of each individual client is at the heart of our focus. Drawing on behavioural economics and psychology, we develop interventions not limited to organisational climate and culture change, performance and retention, consumer responses, and wellness, to mention a few.
The interventions are carefully tailored to the specific needs within the organisation.
Our Story
At the start of our journey, heartfelt conversations with executives and seasoned managers laid the groundwork for our distinctive approach. These discussions, spanning decades, delved deep into the intricate tapestry of organisational challenges.
Our founding director, Prof Charlene Lew, impassioned by these dialogues, embarked on a mission to make behavioural change real. Drawing from her experience and insight, a master's level behavioural change elective was crafted, aimed at empowering students to forge change interventions within their own corporate realms.
Since 2023, our evolution has been marked by innovation and refinement. We've meticulously honed a collaborative business model and a suite of assessment tools finely attuned to the nuances of today's dynamic business landscape.
Following these developments, we now offer not just diagnosis, but impactful interventions. Our approach is holistic, embracing the entirety of each client's journey, and tailored, bespoke to the dimensions of their unique challenges.
Prof Charlene Lew is a full professor at the University of Pretoria’s Gordon Institute of Business Science (GIBS). With a Doctorate in Psychology, she teaches on topics of Behavioural Decision-Making, Behavioural Science for Business Impact, Strategic Leadership and Leading Change.
Prof Lew is an experienced doctoral and masters research supervisor, focusing the research of her students on behavioural decision-making and strategic leadership. Her most recent research is focused on choice architecture in ethical strategic decision-making. She is widely published on topics such as decision bias, heuristics, reasoning, and morality as personal, interpersonal, and systemic processes in the field of organisational behaviour.
She is the Chair of the Ethical Business in Complex Contexts research community. She also serves on the GIBS research committee, the Doctoral programme research quality committee, and the admissions panel.
Her firm, PsyQuenza, focuses on behavioural change interventions, assessment development, and change tools and processes that provide solutions to a wide range of leadership, team, and organisational challenges.
She was formerly the Director: Internationalisation at GIBS and has been employed at GIBS since 2005. Her previous experience included programme and learning design where she worked with a wide range of clients across multiple industries and countries. Prior to joining GIBS, she was the Dean of the Damelin International College of Postgraduate Business Sciences under Oxford Brookes University.
Areas of expertise
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Strategic decision-making
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Behavioural decision-making (e.g., decision bias or decision architecture)
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Behavioural science
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Change leadership
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Creative thinking
Meet Our Founder - Prof. Charlene Lew
